“Will there be an Android version?”

We have no plans to offer native Android versions of our drink apps for iPhone & iPad.

If you’re an Android user, please look into our web apps, Total Tiki Online and Total Mixology.

We are aware that some enthusiastic demand exists for native Android versions of these apps, and we are grateful for your interest. We’ve repeatedly researched both the marketplace and the cost of porting and supporting our products for Android devices. Unfortunately, there has never been a situation where we could recoup those costs in a timely manner, if ever. We will continue to monitor the situation and we’re keeping our options open, but multiple attributes of the marketplace will need to change.

If this surprises you, keep in mind that cocktail apps, despite the popularity of cocktails, are niche products. They will never sell in the millions of units, and even hundreds of thousands of sales is out of reach for most. Meanwhile, app development is quite expensive and the downward price pressure is absolutely crushing; as it is, our $10–20 products are generally perceived as expensive, so we cannot simply raise our prices to a more sustainable level. In the end, it’s just arithmetic.

Questions? Please email info@mixologytech.com.

—Martin