“Will there be an Android version?”

Sorry, no Android version is planned at this time.

We are aware that some enthusiastic demand exists and grateful for your interest. We’ve researched both the marketplace and the cost of porting and supporting our products for Android devices. Unfortunately, at this time, it’s unlikely we could recoup those costs in a timely manner, if ever. We will continue to monitor the situation and we’re keeping our options open.

If this surprises you, keep in mind that cocktail apps, despite the popularity of cocktails, are niche products. They will never sell in the millions of units, and even hundreds of thousands of sales is out of reach for most. Meanwhile, app development is quite expensive and the downward price pressure is absolutely crushing; as it is, our $10 products are generally perceived as expensive, so we cannot simply raise our prices to a more sustainable level. In the end, it’s just arithmetic.

Things change and never say never, but for the forseeable future, these apps will be available only on iOS.

Questions? Please email info@mixologytech.com.

—Martin